Since I shared the results of a new YouTube channel I had been working on with my brother, many people have asked me to share my video-creation strategies.
It is a good idea, and I would love to help wherever I can, so today, I’ll start by sharing every software and program I use to make YouTube videos for my 12K subscriber channel.
First, let me give some context about what kind of videos we produce.
Our channel is a faceless sports analysis channel. We watch pro badminton players play and provide thoughts on their gameplay for others to consume and implement.
The process starts with us brainstorming various ideas and writing a script. After writing the script, we begin editing the video.
Our videos involve adding effects to clips from YouTube and overlaying them on top of an AI-generated voiceover of our script. The resulting effect can be seen in our videos linked here.
Let’s jump into the various software we use to create videos.
Recording Software: OBS Studio/Nvidia GeForce Experience
After writing the script, we need to find clips and footage. Since most of our clips come from existing videos, we typically use a screen recorder to get our content.
Our recording software depends on which computer we’re using.
If we’re editing on our Macbooks, we use OBS Studio. It’s free and pretty easy to use after reading some instructions, which is why we like it.
If we’re on our PC, we use the Nvidia GeForce Experience, which came free with our Nvidia graphics card.
In both cases, the recording software gets the job done, and thus, we didn’t see any reason to invest in paid recording software.
Video Editing Software: Adobe Premiere Pro
For our first paid software, let’s discuss Adobe Premiere Pro. Again, like the other recording software, Adobe Premiere Pro does the job.
The reason we went with Adobe Premiere Pro is because that’s what we’re most familiar with.
When we took various options classes in middle and high school, Adobe software came with all the equipment, which is why we were familiar with it. We never bothered to try other video editing software, as Adobe has been working for us without any issues.
The entire Adobe Creative Cloud suite costs us about $80 CAD per month. There are cheaper alternatives, but we haven’t tested them to speak about them.
Asset and Thumbnail Creation: Canva Pro
Now, it may seem redundant to have both the Adobe Creative Suite and a Canva Pro subscription, but for us, Canva Pro has truly provided phenomenal value from its content library.
We use Canva to create thumbnails and various assets for our videos.
It makes our lives super easy because thousands of pre-built elements and templates can be used in our videos without custom-creating everything from scratch.
Arrows, animations, and thumbnails are all easy to create with Canva and provide so much value in our YouTube videos.
A subscription costs us approximately $150 CAD per year and has already been paid off multiple times over from our YouTube revenue.
Voiceovers: ElevenLabs
For the final part of this article, I want to talk about ElevenLabs. This software company specializes in developing natural-sounding speech synthesis software using AI and was the catalyst for our YouTube channel.
I have wanted to create badminton analysis videos since 2020 but have never gotten started because I couldn’t overcome my discomfort with recording myself.
ElevenLabs helped me overcome that fear.
The software allows my brother and me to write scripts and generate realistic-sounding speech from the text, making video-making easy.
Instead of spending hours recording and perhaps re-recording ourselves talking, all I have to do is copy and paste my script, click generate (maybe a few times, depending on the result), and I have a decent narration.
And the best part is the cost is only $11 USD per month, which is fantastic considering how much time and energy I save.
It’s Not About The Tools But How You Use It
Hopefully, this article has given some insight into what tools you might need for your own YouTube channel. That said, don’t get caught thinking that having the best tools will automatically make you successful.
At the end of the day, how you use your software and programs is much more important than the tool itself. And don’t worry—I’ll write about tips on using these tools effectively next.
Affiliate Link Disclosure: You may assume all links in this article are affiliate links. If you purchase any product or service through the link, I may be compensated at no extra cost to you.
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